Minor Hotels extends Avani brand to Europe and Latin America

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Minor Hotels, headquartered in Bangkok, is introducing its Avani Hotels & Resorts lifestyle brand to Europe and targeting millennials. Avani already has a presence in Portugal and is opening five new hotels in the next two years: one in Spain, two in Italy, one in Germany and one in the Netherlands.

The 101-room Avani Alonso Martinez Madrid Hotel in Spain will be the first of the newly rebranded properties, followed by the 65-room Avani Palazzo Moscova Milan Hotel and the 144-room Avani Rio Novo Venice Hotel in Italy. Germany will welcome the 256-room Avani Frankfurt City Hotel and the Netherlands the 163-room Avani Museum Quarter Amsterdam Hotel in 2Q2024.

Avani will also expand its reach to Central and South America with hotels in Mexico and Columbia. Scheduled for 3Q2023, the 140-room Avani Cancun Airport Hotel will be followed by the 66-room Avani Royal Zona T Bogota Hotel in Colombia in 4Q2023.

Launched in 2011, Avani Hotels & Resorts currently has 38 properties across Asia, Australasia, the Middle East, Indian Ocean and Africa. Minor Hotels, which has more than 530 hotels in operation, is aiming to expand and diversify its upscale offerings available to tourists. According to Dillip Rajakarier, Minor Hotels’ CEO, the expansion of Avani into Europe and Latin America represents a key strategy driving the group forward.